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> Monday, March 29th, 2010 > Lifestyles > Is this it?: YouTube Wants YOU!
Is this it?: YouTube Wants YOU!
Click here to read more Interrobang articles written by Addie Sorrell
Published: Monday, March 29th, 2010
I wish I could take advantage of this; sadly no one wants to watch some girl sit in her room and play Bond tunes on a bass clarinet... in Canada.
YouTube is giving musicians a break and spreading the love. You may be familiar with the partner program – it’s reserved for channels with high ratings, lots of views and frequent content. I would say high quality, but I’ve seen some of the partnered channels and it makes me wonder how I’m not getting paid to burp the alphabet. But by becoming a partner, you get paid for uploading your YouTube content, whatever it may be. You can quit your day job and live the dream of making videos in your basement - almost as sweet as being a video game champion in Korea... life’s rough sometimes, I know.
Now, if you’re a musician, you don’t even have to fulfill those guidelines. This is called “Musicians Wanted,” and it works like any other partnership - you get paid for the number of hits on your material, and your ratings (I’ve always wondered why on partnered vlogs they’d still be asking for five star ratings). Now you have no excuse... if you’re in the U.S.A. of course. It’s rumoured to go global pretty soon, but in the mean time, polish up your music videos (not just an mp3 over a still frame).
This is almost revolutionary though, because while technology has expanded our musical horizons more than ever, it has also often been blamed for music not being as accessible - if you’re searching for a small band it can be nearly impossible to root through everything out there. Plus, how can you make money to support your album recordings and touring costs? YouTube and Google are the two largest online methods of finding music now, so it seems only appropriate they should be helping out struggling musicians everywhere - or even if you’re not struggling - OK Go is the biggest face of this movement, advertising in a new video where they meet with the heads of their new label to find out how to make money via their “500-billion” YouTube hits - they have no record label at the moment, so they’ve used their dogs as substitutes.
And because we can’t be too exclusive, and YouTube IS known for it’s videos, they also came out with “Filmmakers Wanted” back in January. This process basically rents out films on YouTube for a fee, and the filmmaker gets that money, which in turn is cycled to make more, or to improve, films. Visit youtube.com/filmmakerswanted.
Whether you’re well known (like OK Go) or you’re lesser known (like Pomplamoose), any musician should look to take advantage of this opportunity. To watch the OK GO video and learn more, go to youtube.com/musicianswanted
If you want to see some examples of quality partner channels, music or not, search for:
If you want to see some examples of partnered channels that I don’t understand, try SHAYTARDS... the guy just films his family everyday and has one of the most popular channels on YouTube. What’s the most popular? Some Swedish chick who does half naked workout videos. Duh.