Current Issue: Monday, March 27th, 2017

Interrobang

Interrobang Archives

Fanshawe fashion grad makes dream into a reality

Credit: MELISSA NOVACASKA

Fanshawe fashion merchandising (now named marketing and management) grad Desi Pecoskie (left) owner of Desi's Boutique and co-worker Sarah Ashbourne (right). Pecoskie worked hard to make her shop a success.


Melissa Novacaska | Interrobang | Lifestyles | March 20th, 2017




Walking into Desi’s Boutique, you’ll be greeted by a breath of earth tones and a laid back, relaxed atmosphere that’s reflected heavily to the clothing.

A combination of lifestyle and athletic wear are among an array of jewelry, face masks, beauty and body products, purses and even bed sheets sprawled along the walls, tables and shelves of the boutique.

One can even find men’s clothing and products, as well as some fresh local Booch Organic Kombucha health drinks stocked in the fridge. There is also a section where kids can play while their parents shop for some great finds.

Desi’s Boutique is the brainchild of Desi Pecoskie, graduate of Fanshawe’s fashion merchandising (now called marketing and management) who knew from a young age that she wanted to run her own business.

Pecoskie, a London native, grew up in a family who ran a business, selling camping and outdoor equipment where she would eventually go off to tradeshows with her family and sell products, network and meet a lot of new people.

Once Pecoskie was set to apply for post-secondary education, she was deciding on a number of schools including Ryerson, but decided that Fanshawe would be the right fit for her.

After graduation, Pecoskie did a number of things, including travelling, before setting back in London to start her vision of her own store.

“You have to go through the raw part, the behind the scenes part, before you get to the stuff you really envision,” Pecoski said.

According to Pecoskie, London is a great spot for Desi’s Boutique because the city is still small, compared to places like Toronto, but it’s open to expansion and change.

“Small town basis, cottage country and village area, brick and mortar theme still plays a huge effect [in London],” Pecoskie said

Pecoskie likes supporting local business, which is just one factor as to why a lot of the items she carries in her store are made locally.

She also had ties and brands in Toronto, Ottawa and Montreal to name a few that she sells in her store, which is also based off of some items that she would typically wear.

“I would always wear the most out of the box thing, but make it modern,” Pecoskie said

According to Pecoskie, she likes to try and have as much local and sustainable items in her store, with brands such as Hen, Fig, Muttonhead, Saltwater, Purdy Natural and Blondie Apparel gracing the racks, tables and shelves.

There are also Turkish towels available, which Pecoskie said Londoners haven’t caught into yet, but she believes they will at some point, perhaps when it’s seen more around town.

Pecoskie said selling bedsheets is what got her boutique up and running, since it’s something that everyone needs and now the boutique has its own line of them.

While Pecoskie has had success within the industry, she said attending Fanshawe was a good fit for her, but wishes more students whom she graduated with had a clear vision in their mind of what they wanted out of the program, and stayed in the industry.

Pecoskie credits professor of fashion marketing and management Deb Trotechaud as being she looked up to and helped Pecoskie along her path to get to where she is today.

“She was a huge inspiration and I knew she was real [about the industry],” Pecoskie said.

For students in the program, Pecoskie said she would tell them to network, work and volunteer while they are still in school because it will help them in the long run.

For new entrepreneurs, especially in the fashion industry, making yourself and your products known online is also key to success in today’s world, though that’s something Desi is still trying to balance and understand.

You can find Desi’s Boutique at 740 Richmond Street (Row), Upper Level inside Nova Vita salon, or online at shopdesis.ca.

Comments
No comments have yet been made about this article.

Add your own comment

Your Name:


Your Comments:


Security Question:
FSU stands for Fanshawe ______ Union (answer found at top and bottom of page)


Note: comments posted may be used in a future issue of the Interrobang. Comments deemed to be inappropriate, obscene, racist or libelous will not be posted on this site.


RELATED ARTICLES

Turning back time with fashion
Fanshawe's fashion merchandising students, directed under the marketing and management program are putting on their second big show of the year with Fashion Rewind on March 29 at London Music Hall. Read more

Former Fanshawe athletes to represent Team Canada in ball hockey championships
Four former members of Fanshawe's hockey program are set to play for Team Canada in the World Ball Hockey Federation (WBHF) World Championships held in Litomerice, Czech Republic in June 2017. Read more

Fashion students studying abroad
George Brown College announced it would provide a new pathway for graduates of its School of Fashion Studies students to study in the U.K. by allowing them to apply their credit towards the London College of Fashion at the University of Arts London. Read more

The ultimate bookwork bookstore guide
Would you rather be reading a book above anything else? Do you decline going out on weekends just to spend time with a special book? Are you always having to convince your friends that the book is always better than the movie? Read more

New fund awards $15,000 ideas to student ideas
A newly announced innovation fund is looking to kickstart creativity in Ontario, and Fanshawe students and alum can apply. Read more